Originally published on VideoNuze on June 22, 2015 Controversy and confusion — two words that describe native video advertising. It […]
What Consumer Preference Really Means For Today’s Retail Marketer
Originally published on Multichannel Merchant on May 13, 2015 The old four P’s of marketing — price, product, promotion and […]
All Bots Aren’t Created Equal: Battling The Good, The Bad And The Ugly
Originally published on MediaPost MobileInsider February 25, 2015 At the IAB Leadership Forum, I witnessed something pretty shocking — advertisers […]
Modernizing The Marketing Mix: Meet The New 4 Ps
Originally published at CMO.com November 14, 2014 Whatever happened to the “4 Ps” of the marketing mix? Though still popular […]