As businesses increasingly adopt AI, the challenge isn’t just implementing the technology—it’s measuring its impact and aligning it with human […]
AI Integration and Change Management Support: Ensuring Smooth AI Implementation
Adopting AI can seem daunting, especially when it comes to aligning new technology with your existing processes and team dynamics. […]
AI-Driven Workforce Development: Mitigating Risk and Unlocking Opportunity for Non-Tech Executives
As AI continues to revolutionize industries, one of the most pressing challenges for businesses is ensuring their workforce is prepared […]
AI Integration and Change Management Support: Mitigating Risk and Unlocking Opportunity for Business Leaders
Adopting AI can be a complex endeavor, especially for non-technical executives who need clear guidance on where to start. To […]
Bridging the Gap between Advertising and Commerce: Closed Loop Advertising Measurement is here… and it’s Priceless
Originally published on LinkedIn June 18, 2017, click here After over a decade working at some of the most storied […]
Your altered reality is finally here and this time it’s personal
Originally published on LinkedIn on July 18, 2016 I can’t say I’m an avid Pokemon Go fanatic. I downloaded the […]
Here’s Why Native Video Advertising is Worth the Investment
Originally published on VideoNuze on June 22, 2015 Controversy and confusion — two words that describe native video advertising. It […]
What Consumer Preference Really Means For Today’s Retail Marketer
Originally published on Multichannel Merchant on May 13, 2015 The old four P’s of marketing — price, product, promotion and […]
All Bots Aren’t Created Equal: Battling The Good, The Bad And The Ugly
Originally published on MediaPost MobileInsider February 25, 2015 At the IAB Leadership Forum, I witnessed something pretty shocking — advertisers […]
Modernizing The Marketing Mix: Meet The New 4 Ps
Originally published at CMO.com November 14, 2014 Whatever happened to the “4 Ps” of the marketing mix? Though still popular […]